Random thoughts on marketing with partners. Don't forget if you partner with someone they are interested in selling THEIR product or service. Their interest in your company is probably zero. So while partnering with folks is an additional way to market your company, it is by no means the best way to market your company and should not be the only way you market your company. You have to meet the clients to have the best shot at contracting a gig.
Over the years I have tried a number of things to get my name out there. I can tell you this, it does take time. I created a website, www.nonstopsounds.com, a good site if I do say so myself, but without the traffic your business will not take off. So what other ways can you get traffic to your website?
Wedding shows. This is a place where you can hand out information, brochures, that entice a prospective bride and groom to your site. Sure you talk for a bit, but get them a nice brochure, have them take a look at your site and you are bound to increase your business.
Partnerships. This works best when another vendor, in the wedding biz with better marketability than you currently have, will recommend you as a DJ in return you can either pay them a monthly fee, or refer them if you are contacted first. Any way you can think of that is beneficial to both companies.
Brochures. You can pass these out to the various reception halls to put on display. I have not run into a reception hall that isn't happy to just display for you at no cost.
These are just a few ways to market your new company. We will cover each more in depth in our next posts.
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